Latest News

Google Panda is not a search algorithm

Friday, Jul. 1, 2011

Sullivan compares Panda with the 2007 Google Bomb filter, which was periodically released to fight the so-called Google bombing (the output of a certain site based on an uncensored, ironic, etc query in the top of Google search results with the aid of mass link pumping).

Panda, according to Sullivan, is more of a new ranking factor added to the algorithm rather than an entire new algorithm. In fact, Panda is a filter created by Google especially to eradicate those websites that according to specific reasons have been determined to be of poor quality. If a site has a great number of low-quality pages, Panda flags down the entire website.

Sullivan’s position completely supports Matt Cutts’s statement which was released the night before SMX Advanced conferences took place, affirming the fact that Panda does not run consistently but is manually released every 2-3 weeks. With each launch, the Panda filter improves the system of evaluating the quality of pages in websites.

Cutts also highlighted the fact that the changes brought to the site by the webmaster after getting hit by the Panda filter cannot immediately bring back the site’s former positions. In order to make sure that the changes work, it is necessary to wait for Panda’s next round.

In conclusion, the webmasters must understand that since Panda is not an algorithm but rather Google’s filter, many websites may be suffering not from Panda but from some other changes in the algorithm.

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SES New York 2011, Mar 21-25 - Registration is now open

Thursday, Feb. 3, 2011

The Leading Search & Social Marketing Event will take place at Hilton New York in midtown Manhattan from March 21-25, 2011.

Search Engine Strategies (SES) is the leading global conference & expo series which is directly related to search engine marketing (SEM), including optimization (SEO) and Pay Per Click advertising.

SES New York provides instructions and new methods of link building to keep your brand in front of your customers, data about increasing traffic via organic listings and avoiding "spam" penalties and other valuable information about how to improve user experience and increase conversions by testing and tuning landing pages, how to optimize and rank better with pay-per-click campaigns.

For 12 years, the global SES Conference & Expo Series has educated thousands of delegates about the latest tips and trends in PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, website optimization, usability and more while offering high-level strategy, big picture, keynotes and more.

Through Mar 4 you can be registered saving up to $400. For more information you can see an attractively-priced All Access Passport, which includes access to all conference passes.

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Search Marketing Expo – SMX East October 4-6, 2010, New York City

Wednesday, Aug. 25, 2010

October 4-6, 2010 SEO-gurus and professional search marketing experts all around the world join at largest search engine marketing conference - Search Marketing Expo - SMX East, New York City, where both marketers and SEO-professionals can grow and learn from each other and global experts.

SMX is programmed by Search Engine Land editor Danny Sullivan and executive editor Chris Sherman, two of the most knowledgeable in the field of search engines and search engine optimization.

A grate number of specialists from Marketing Staff: Search Engine Optimization (SEO) Specialists, PPC Analysts, Media Planners, Media Buyers, Junior Account Managers, SEM Associates, Webmasters, IT Managers and others attend SMX East. But SMX East isn’t just for search marketers, though there’s plenty for the SEM folks! There’s also ample content for web designers, developers, public relations people and traditional marketers.

For more information see SMX East - 4-6 October, 2010 – New York City

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Independence Day

Sunday, Jul. 4, 2010

The Fourth of July marks the anniversary of America’s Declaration of Independence from Britain. This Independence Day we celebrate our Nation’s 234th birthday.

As this holiday weekend approaches and we enjoy parades, picnics and fireworks, we also take a moment to remember the generations of Americans who have safeguarded our independence. On this happy day, allow us to convey our congratulations to the people of the United States by encouraging them and their government to return to the basic values of respecting human rights and deriving their mandate from the consent of the governed which are the foundation of the U.S. Declaration of Independence.

Congratulations to all Americans and all citizens of our world with the U.S. national holiday – Independence Day.

 

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See you on the global SES conference 9-11 Jun

Thursday, Jun. 3, 2010

Each year marketers and proffesonals of search engine optimization gather at the Search Engine Strategies conference.

Search Engine Strategies (SES) is the leading global conference & expo series which is directly related to search engine marketing (SEM), including optimization (SEO) and Pay Per Click advertising.

This 2010 year The Leading Search & Social Marketing Event runs for the seventh time. SES conference takes place in Toronto, Canada, Jun 9-11 and is organized by the opinion leaders in Search Engine Marketing.

SES Toronto provides instructions from the industry's top Search experts and focus on PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more while offering high-level strategy, big picture, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more.

So this conference is usefull for Marketing Managers, Creative Directors, Supervisors, Brend Manager, Business Analytics, Media Buyers, Media Planners, SEO Consultants, SEO Specialists, E-commerce Managers of Marketing Team, Executive Directors, Web Developers, Webmasters, Web Designers, Project Manager and other masters of IT/WEb. See you there!

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Google abolished the censorship

Tuesday, Mar. 23, 2010

Google abolished the censorship in the Chinese version of its search engine lawfully.

On Internet blog lawyer of the corporation Google, David Drummond, said that the renunciation of censorship in the Chinese version of the search engine is a legitimate solution.

Drummond said that the abolition of censorship during the search can significantly increase access to information for people in China.

The decision was made in view of the December cyber attacks from China, which were aimed at stealing personal data from human rights defenders from China.

In an editorial in Xinhua News Agency Google is accused of trying to influence the culture and values of China. Thus, Chinese state media claim that the Internet giant is a tool of foreign policy in the U.S. government.

Previously, Google has decided to redirect users from page Google.cn, which acted filtering queries, to Hong Kong Google.com.hk, where there is no censorship.

Google Inc. considers the possibility of blocking access to the search engine by the Chinese government. Therefore, the company «will closely monitor issues of access». It is known that the Internet giant launched a special page which will contain daily updated information on the services of Google available in China.

«We resolutely oppose the politicization of commercial matters and express our displeasure and indignation with the unwarranted actions of Google» said the representative of the Chinese State Council for information.

It is worth mentioning that Google holds 36% of the market of search sites in China, while 60% of Chinese market is controlled by portal Baidu.

At the same time Google Inc. preserves in China its subsidiaries engaged in engineering services and sale of services that allows Americans to maintain their presence in China and do not miss the opportunities because of significant growth in popularity of the Internet in this country.

It will be recalled that the conflict between Google and China has escalated after the Internet giant announced its refusal to censor the Chinese version of the search engine. These actions were taken in response to a hacker attack on the Google corporate network and email accounts at Gmail.

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Merry Christmas and Happy New Year!

Wednesday, Dec. 23, 2009

Christmas and New Year are coming, we’ve got a little time before the grandiose holidays, that’s why the work in the company is in full swing. We are summing up, finishing the accounting period and we continue to negotiate more and more new contracts for search engine optimization.

At the beginning of the year 2009 lots of site owners reduced their advertising costs. It was really very hard period when businessmen believed in the future bankruptcy and didn’t make an attempt to rescue the business. One of the first points of costs reduction was the refusal to work for site promotion. But there is a question: was this measure saving for the business?

There were the others, those who having opened the function "Keyword Tool" in the service Google.Adwords, found out that there was a demand on their goods and services, these businessmen came up to the conclusion that to speak about the ruin was early. Correctly and in time spinning up site has brought our clients many new buyers.

As a result, everyone has understood that the easiest and the cheapest way to find new buyers is to find them in the Network. We are proud that we have helped our clients not only to save, but also to continue development, increasing their popularity among users.

We congratulate our clients on coming holidays! We remind you that the success of your business depends on the functioning and quality of your resource! You still have time to make an order for promotion at the actual price to attract new buyers next year.

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New domain service

Thursday, Dec. 10, 2009

New revolutionary service domain4seo.com has appeared. Having chosen this service you’ll relieve yourself of tiresome staying at the auctions trying to find a right domain. Advantages of service domain4seo.com are obvious: 1. First of all due to this very service we’ll have an opportunity to purchase trusted topical domains established in 1998+ for 15$ and higher 2. Secondly, domain4seo.com gives the data in a convenient form, in a kind of Excel 3. Then, you’ll be able to buy subscription for wmz 29.95/month, wmz 14.95/week or wmz 4.95/day instead of purchasing «old» domains from «unknown» people 4. Domain lists are processed from three largest auctions, they are: NameJet (registrar NetworkSolutions.com + EnomCentral.com + 10 less big registrars), TDNAM (Godaddy.com), SnapNames (about 5—6 registrars) 5. Finally, domains are selected by 48 parameters, they are the following:

1. Domain: Domain name
2. TLD: Domain zone
3. Date: Date of domain registration
4. Com: Presence of identical domain in.com zone, and if it presents there it’s registration date.
5. Net: Presence of identical domain in.net zone.
6. Org: Presence of identical domain in.org zone.
7. Biz: Presence of identical domain in.biz zone.
8. Info: Presence of identical domain in.info zone.
9. PR: Domain PageRank.
10. BL: Total number of links to domain by Yahoo.com.
11. UnikD: Number of uniques domains in first 300 links by Yahoo.com.
12—22. Number of links from pages with PageRank 0..10.
23—29. Number of links from domains in.gov,.mil,.edu,.ru,.de,.fr,.es domain zones.
30. YahooDir: Presence of the domain in Yahoo Directory.
31. DMOZ: Presence of the domain in DMOZ.
32. Business: Presence of the domain in Business.com directory.
33. GoogleSite: Number of pages in Google index.
34. Compete: Traffic(rank) according to Compete.com.
35. AlexRank: Traffic(rank) according to Alexa.com.
36—40. SemRush.com domain characteristics (rank, number of keywords in Google top 20, traffic, price, traffic price, popular words in keywords).
41. Key: Presence of keyword in the domain name.
42. Count: Number of symbols in the domain name.
43. Registrar: Current registrar of the domain.
44. Name Server: Current nameservers of the domain.
45. YandexTiz: Value of Yandex PR.
46. YandexDir: Presence of the domain in Yandex directory.
47. YandexSite: Number of pages in Yandex index.
48. WebArchive: Number of pages in web.archive.org database (text pages only).

The list is really impressive, isn’t it?

So, it’s worth adding that specially at the desire of one of our clients we have bought good trusted domain and activate its search optimization.

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